LOW, NON-ALCOHOLIC BEVERAGES ON THE RISE

The global drinks industry is moving towards low and no-alcohol products, driven by consumers seeking alternatives to traditional alcoholic beverages. This paradigm shift is not just a passing trend but a reflection of changing lifestyles, health consciousness, and a demand for more diverse and sophisticated non-alcoholic options. As a result, there has been an international surge in demand for drinks with low or no-alcohol content.

A wave of wellness

The trends in health and wellness have greatly impacted the industry, spurring innovation in low and no-alcohol segments, including the rise of hard seltzers and RTD (ready-to-drink) cocktails. As individuals become more health-conscious, they seek alternatives to high-calorie and sugary alcoholic drinks. Non-alcoholic options, ranging from herbal infusions and functional drinks like Kombucha to alcohol-free spirits, are gaining traction as individuals look for beverages that align with their health goals without compromising on flavour, taste and sophistication.

Craft alcohol-free spirits

Crafted with botanicals, herbs, and spices, alcohol-free spirits are designed to replicate the sophisticated flavours of traditional alcoholic beverages. Whether it’s the classic gin and tonic or a bold whiskey alternative, these alcohol-free options are redefining the art of mixology without the need for alcohol.

Innovative brewing techniques

Innovations in brewing techniques have enabled brewers to create products that resemble their alcoholic counterparts. Through processes like reverse osmosis, vacuum distillation, and yeast manipulation, brewers can now remove or reduce the alcohol content while retaining the desirable flavours and textures. This, in turn, has introduced a diverse range of non-alcoholic beers, including lagers, ales, and stouts to cater to different taste preferences.

Eco-friendly practices

The environmentally conscious consumer is driving the demand for sustainable and eco-friendly beverage options. Non-alcoholic beverages are well-positioned to capitalise on this trend, with many companies adopting eco-friendly packaging and sourcing practices. From plant-based bottles to ethically and locally sourced ingredients, the industry is positioning itself to cater to consumers who prioritise their health and that of the planet.

Personalisation and customisation

Companies are now tapping into the power of AI and big data to optimise their innovation process and current portfolios, and speed up new product development. Technology and data allow for the customisation of non-alcoholic beverages to meet individual preferences such as adjusting sweetness levels, experimenting with unique flavours, or tailoring functional benefits to provide consumers with a personalised and unique drinking experience.

If you’re still wondering if the growth of non-alcoholic drinks is a fleeting trend, wonder no more! The ascent is attributed to the evolving dynamics of consumer preferences, health priorities and societal norms, and the promise of more diverse and sustainable alternatives to traditional alcoholic drinks that are already emerging in the market.