The Global Phenomenon of Cup Noodles

Cup noodles, introduced by Nissin Foods in 1971, revolutionised the concept of instant meals. Over decades, it became a staple in almost every household. The convenience of simply adding hot water to a cup of pre-cooked noodles, vegetables, and seasonings is a life-saver for people on the go. The long shelf life, portability and affordability of cup noodles plus nostalgia associated with childhood foods have equally played a significant role in the product’s popularity and market growth. According to recent reports, the global instant noodles market valued at USD 57.4 billion in 2023 is expected to reach USD 90.8 billion by 2032.

Flavour innovation

One of the most exciting aspects of the cup noodle industry is the continuous innovation in flavours. Manufacturers have gone beyond the traditional chicken, beef, and shrimp varieties to offer a diverse array of tastes to cater to global palates. Here are some of the most unusual and intriguing flavours that have emerged in recent years.

Cheese curry

Cheese curry cup noodles combine the rich, spicy flavours of curry with the creamy, savoury taste of cheese. This fusion creates a unique and indulgent flavour profile that has become a fan favourite among adventurous eaters. While it may be unconventional, this offering adds just the right amount of spice and creaminess to tempt any palate.

Green tea

The green tea flavoured cup noodles is a unique, healthy twist. The subtle, earthy notes of the tea pair surprisingly well with the savoury noodles, creating a refreshing and light meal option. This flavour is especially popular in Japan, where green tea is a cultural staple.

Bagel cream

What’s more convenient than a bagel? Cup noodles with bagel cream cheese – a new flavour that recently hit the market! The savoury taste of bagels with the creamy richness of cheese, along with subtle hints of herbs and spices commonly found in bagel seasoning, add an extra layer of complexity to take the flavour up a notch.

Pumpkin spice

Chewy noodles submerged in rich broth with hints of spiced pumpkin, cinnamon, nutmeg, and cloves, this richly-flavoured cup of noodles has a loyal following. A perfect choice for fall and winter, and for those who enjoy a touch of sweetness in their meals.

Pringles

Pringle-flavoured noodles? Weird as it sounds, it works! For snack lovers, this noodle cup offers an exciting crossover – capturing the savoury, crispy essence of potato chips, while adding a nostalgic element that defines the unique taste and irresistible nature of their snack food.

Changing consumer preferences and influences

The appeal of cup noodles appears to be as strong as ever, with ramen noodles taking centre stage after being sold to Generation Z as more authentic than the Pot Noodles and Super Noodles popular in the 1990s and early 2000s. While more premium and specialty flavours with high-quality ingredients are emerging, market trends include the introduction of healthier and more diverse product offerings, as consumers seek out options with reduced sodium content, organic ingredients, and innovative profiles. Immi has secured new investments to produce the world’s first low-carb, high-protein, and 100 percent plant-based instant ramen to cater to health-conscious consumers and those on specific diets like keto. Immi has already seen success for its three flavours – Black Garlic “Chicken,” Spicy “Beef,” and Tom Yum “Shrimp since launching two years ago.

Manufacturers have also been focusing on eco-friendly packaging to appeal to environmentally conscious consumers. The sourcing of sustainable ingredients, and adherence to ethical manufacturing practices are likely to become key considerations for both consumers and industry players. Cup noodles will continue to serve as a culinary canvas for companies to experiment with flavours that cater to diverse consumer desires.